Anssi Grekula
Understanding customers, shaping strategies. With a northern aspect.
About
Hei.
I'm Anssi, a Finnish customer insight and service design professional, currently based in Tromsø, Norway. I've spent over a decade helping organizations understand their customers and build better services. In recent years, my work at Elisa in Helsinki has centered on supporting leadership teams across areas such as IT, cybersecurity, industrial software, and digital wellbeing.
Independent consulting has been part of my professional life since my university days. During my studies, I worked in communications consulting at Vapa Media and in service design at Fjord (now Accenture Song). I hold an MSc in Technology (Digital Services) from Aalto University and a BSocSc from the University of Helsinki. That interdisciplinary approach to both humans and technology is what keeps me curious every day.
The Norwegian word topptur is a fitting metaphor for the way of working I strive for. Most of the time is spent going uphill: sorting out complexity, weighing the options, and striving higher. As the work progresses, the view opens up, direction becomes clearer, and in the end the finished result rewards the effort.
In my free time, you'll most likely find me exploring the northern fells with my family — the kind of landscape I feel deeply at home in.
What I do
Services
Why start with customer insight?
My work is driven by a simple philosophy: a deeper understanding of your customers generates the insight you need to succeed.
First-hand customer research creates an unfair competitive advantage. While features and campaigns can be copied, a profound understanding of why your customers behave the way they do, cannot.
As my sketch illustrates, starting with research is the engine that powers better decisions across your organization:
Better Marketing: Sharpening your concept, brand, and digital presence.
Better Customer Experience: Smoothing out journeys and critical touchpoints.
Better Products & Services: Value propositions and user experiences that genuinely resonate with customers at the right price point.
Better Strategy: Making deliberate choices about where to play and how to win.
How I help
- 01
Customer research
Both qualitative and quantitative, from interviews to surveys. Get 100 minutes from 10 people or 5 minutes from 1000 people. Project-based studies when you need answers to a specific question, or setting up continuous survey measurement when you need an ongoing pulse on your customers.
- 02
Strategy, service and product development facilitation
I design and lead multi-phase processes, whether strategy work, new services or new products, and bring them to a decision-ready outcome. Senior facilitation for teams that need more than another workshop.
- 03
Customer experience, service design & UX
Mapping customer journeys and critical touchpoints, then concepting, prototyping and refining the moments where customers meet your business, across both physical services and digital interfaces.
- 04
Digital presence
Sharpening how your company shows up online: website, content and the basics of digital communication. Simple, hassle-free, low-cost, and ready to impress your customers.
Contact
Let's talk.
Tell me what we can work on together.
